Förlagets beskrivning
Business administration is a scientific field described as complex, diverse, and eclectic. Acknowledging the multiplicity of the field and the many challenges faced by students of business administration, there is a need for a book on theories and perspectives and how they can be applied. This book outlines a broad set of contemporary and frequently used theories and perspectives. Based on a selection conducted through a survey and discussions with colleagues, sixteen theories and perspectives are presented by the contributing authors. The book covers both a tradition based on the assumption of economic man and the more interpretivist-oriented traditions. It addresses undergraduate and graduate students who want to apply a specific theory or perspective to study phenomena within the field of business administration research. Theories and perspectives in this book: Agency theory The business network approach Contingency theory The resource-based view Transaction cost economics The neoclassical perspective Decision-making in organizations Institutional theory Actor-network theory Symbolic interactionism Cultural approaches Critical theories Discourse and discourse analysis Practice theory Gender theories Service marketing
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Theories and perspectives in business administration
Bokrecensioner » Theories and perspectives in business administration
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